Yoga Contest Winner
This is a report on who won my Yoga Babe Cafe Contest, and the results of my efforts to create a contest.
On May 9th I posted a Yoga Inspiration contest to win a YogaBabe product. I posted a notice of this on Twitter and Face Book where I have 195 Friends, most of which related to yoga and 337 followers on Twitter.
To my dismay only one person entered the contest so of course she had to win.
Andrea said she would like to see a design with the words, “Calm Focus, Breathe” because she uses those words with her practice. I created the design for T-shirts and a clock which you can see by clicking on the clock. Andrea chose the clock to use with her practice.
During this time Darren Rowse ran a 31 Days to Build A Better Blog event and just released a book on that project. On June 9th Darren posted a blog, “13 Lessons Learned Launching an eBook.”
I was particularly struck by his lessons numbers 5 and 6.
# 5. Email promotions out performed blog post promotions for affiliates
My initial findings in watching affiliates promote the workbook is that those who have promoted it to their email lists seem to have driven more sales than those who blogged about it.
Those who blogged about it seem to have driven more sales than those who Tweeted about it. While I don’t have enough information on how big people’s lists and readerships are the anecdotal info that I do have is that email won the day for this product.
6. Facebook…. Not so Good
One of the promotions I ran for the workbook was on Facebook by sending a message to all my ‘fans’ on my page there. As far as I can tell that didn’t really convert to more than a couple of sales.
Considering there were 14,500 people who received that message it probably wasn’t the most successful of promotions.”
When I read that Darren Rowse, the guru of blogging with so many people receiving that message, I stopped feeling like such a failure in my own endeavor.
My question to anyone is, what do you think about all the hype about FaceBook being good for marketing? I think it is great for connecting with friends, but if Darren Rowse only made a couple of sales out of 14,500 people that’s something to think about.
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